Sometimes, however, there is a lack of time or resources to perform such tests. This means that you simply test for yourself which day of the week and which time is most suitable. In our experience, the best approach is trial and error. When is LinkedIn's prime time?Īs mentioned before, there is not one answer for the right time to post on LinkedIn. B2C and B2B are equally in the foreground. The goal is to be attractive for the job market. Basically, it's about building a brand online and gaining expert status in your niche. Companies use LinkedIn to recruit high potentials and high talents worldwide. LinkedIn is a place where employees, the self-employed, job-seekers and graduates can get their hands on coveted jobs. Because LinkedIn focuses mainly on companies and employees who want to expand their business network, maintain existing contacts and participate in industry-specific discussions. How do members interact with LinkedIn? This social media channel is special. The advantages of LinkedIn: Told from the perspective of different members. So every medium has its prime time at different times of the day when users most frequently deal with them. This in turn means that some social networks are only used at certain times. This means that they are used for various purposes. Different platforms play different roles in people's lives. LinkedIn as a social media platform.Īs the name suggests, social media channels are part of our social interaction. Therefore, the first step is to get to know the purpose of LinkedIn better so that all further conclusions become clear to you. Of course, you want to share your content when your target group is receptive to it and has time to react to it. However, you can evaluate the following to help you reach the right conclusion. Attention: There is no one universal solution, but you as an individual or company must decide for yourself which time is ideal. This may be disappointing for some, but it can make things easier for others. This article is for all those who have already defined their own target group, worked out their interests, produced content accordingly, and outlined an editorial plan, but are now wondering when the best time to post is.īefore we get started, we want to clarify one more thing. The question we should ask ourselves isn't: Is there a right time to post on LinkedIn? The question is much more likely: When is the right time to achieve the greatest possible success for your own content? Would Eli's Post have been just as successful if it had been posted at 3:00 a.m.? Most likely not when his target group is asleep! Almost as important, if not more important, is the timing – when a post is published. Let's take Eli Hochberg's "Birthday Cake" post as a best-practice example, as he received more than 140,000 views, 955 likes, and 444 comments (at the time the article was written).Įli's successful "Birthday Cake" post on LinkedIn.Ĭontent marketing experts know that for many reactions and the desired effectiveness, high quality and creative content alone is not enough. LinkedIn's core message and USP: Only with the help of the community can you grow beyond yourself and achieve success. That's why we're giving you an introduction with this article so that you can post effectively on LinkedIn in the future. Posting at the right time is one of the basics to use the platform to your own advantage. LinkedIn allows members to create their own digital business card to attract attention. Its popularity stems from digitization and globalization, as LinkedIn supports the process of how executives and professionals communicate, network, and deal with each other today. The social media giant is expanding continuously. In addition, new employees recruited through LinkedIn are less than 40% likely to leave their company within the first six months, meaning the turnover rate is much lower. For over 75% of people who have recently changed jobs, LinkedIn has been a great decision-making tool. The power of LinkedIn becomes especially clear when you take a look at the following statistics. With 157 million users, the USA has by far the largest number of members. LinkedIn is the world's largest business network with over 550 million users. No desire to read? Listen to our blogcast instead: Are you ready to share your content with the whole world, but feel hesitant because you don't know when to hit the publish button? This article will help you make the right decision by getting to know LinkedIn as a platform and various influencing factors better.
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